As some of you know, I had a small…um, large, run-in with a hammer ten days ago. Turns out, you need your hands to write. Since that’s been basically out of the picture, I turned to promotion planning and trying to figure out how to build readership. Most writers became writers to tell our stories, but every one of us wants people to read them. OK, we’d like it if you read them, but we really we want you to buy them.

With that in mind, I pulled up a chair at the virtual coffee table, poured a cup of coffee smuggler Slick Micky’s strongest brew(from Regan’s Tracking Shadows), grabbed a slice of my character, Jessica’s pound cake, and sat down with paranormal romance and urban fantasy author Regan Black to interview media specialist Terry Kate, and find out more about her company Paco Media and the cool things she’s doing for writers today.

Kimberly Hope: Thanks for sitting with us today, Terry. For those new to publishing, what is NetGalley and what are the pros/cons of using it?

Terry Kate: Netgalley is a service that offers authors and publishers a way to get in contact on a larger scale with reviewers, bloggers, librarians, and book sellers. The decisions on how the titles are treated, the format they go out in, whether they have Digital Rights Management, and other options are offered and then the account holder sets their terms. With a membership of 56,000 Netgalley is the place to be in order to build your brand and name recognition.

The downside is that you are giving away a lot of copies of your book. True they are electronic, but it still stings. Emotionally, the downside is that not all reviews are going to be positive. On a large scale that can be a knock, but it is also part of the game and you joined the team the minute you put that first book out to be purchased.

Regan Black: Can you tell us a bit about Paco Media Group, your mission and what you provide to authors?

Terry: PMG is a reflection of all the crazy, mad, and sometimes downright loony things that I have done. I wanted to learn to format for a pub that hired me, so now we can offer services in that area. I found out that writers needed help with this or that and I learned how along the way. HTML, SEO, branding, newsletters, social media, cover design, writing, editing, public speaking… there are more that have slipped my mind, but that starts the list. I get asked often why all of our services are not listed on the Paco Media Group site and the only answer I have is – What DON’T we do?

Every bit of it is to help authors. I get it. I am a reader first, so I want you off and working on the next book too. Every thing we do is important and beneficial, but most of all it’s time consuming and there is a learning curve. So we make it possible for creators to be creative.

Since we are so varied I usually open with a consultation so we can match services to your needs and budget. Custom PR and Marketing.

Kimberly: That sounds fantastic, but can authors who haven’t been noticed yet afford the services?

Terry: We have options for every budget, I do not want anyone to be discouraged. There are always ways to get noticed, some free, some paid, but they often require time. Your book may not have hit its stride yet, but balance that with the desire to write, spend family time, and just live. Then decide what is right for you and take away pressure from your day to day. Writing should be fun and that does not need to be sucked dry by the marketing and promo.

Regan: What is included in your NetGalley program?

Terry: The Basic Package with Netgalley is a two month posting of one title. Then the organization of a press pack. These materials will lead Netgalley members to you. Not only for reviews because we want to offer as wide spread promotion as possible. If the interested blogger can’t find a place in their schedule to review your book maybe instead they will offer an interview. They might be willing to take a press release from you and post that information for their readers.

This can be overwhelming. Dealing with so many blogs, so many requests. So we created a program I am calling the Library. PMG will help you organize materials from posts you have already written, materials that we have found online, and direct you to fast and effective means of advertising yourself and your book with out coming off as a used car salesman. We are your support and allow you to maximize every particle of exposure Netgalley offers.

Kimberly: Where can authors go to get more information or to sign up for the program?

Terry: Details are at Pacomediagroup.com and we have a special going on the cost of the promotion until Sunday so hurry to book your spot!

Kimberly: Terry, thanks for stopping by and giving us some ideas of how we can get into great promo tools like Netgalley!