We need to talk. You need, once again, to be run by a man and not a conglomerate wanting to slap their logo on a high school girl’s ass. There was a time when the under 18 set wouldn’t have set foot in your stores because they were for grown-up, sophisticated women who wanted to look sexy and feel feminine without being trashy.
These were women of the world. Women who had a gleam in their eye that said they had great sex regularly… or would at least know it when they found it. They knew a Secret. They had a Secret. They did not parade around in cotton panties with the word PINK on their butts.
According to several websites (and her dressmaker) and several men I’ve dated over the years, I have dimensions a lot like Marilyn Monroe. So could you please have those Pixie Sticks that work in your stores open their eyes and look at my chest before asking me if I want a bra that will increase my cup size?
First, it’s false advertising, and hey, eventually your date is going to discover that the wonder going on there is cotton padding. And second, I don’t even know what size I would be if you increased my cup by two sizes. I do know I’d be able to balance plates on my chest!
I know, I know. You’re owned by the Limited. Your clientele is, like, twelve. They have
expendable income. Hello. That’s my income! Who do you think is paying the allowance that kid is spending in your store? But here’s the thing. She wouldn’t know what to do with sexy underwear if you gave it to her free! Hence that whole cotton dorm room attire that takes up two-thirds of the store, leaving seven bras for those of us who have breasts, and no bras for those of us who have a cup size above an A.
In your marketing plan, you’ve overlooked a couple of things. 1) I make more money than a 15 year-old girl; 2) there’s a good chance I’m single/divorced and I make more money, so I am dating (and if I’m married, I’m trying to keep the love alive because I’m in my prime); 3) no woman wants to wear granny panties on a date where she might get some; 4) having given birth to said 15 year-old in point #1, I would love it if my bra supported what I already have; and 5) there should be matching panties that do not double as dental floss.
You used to sell mystique. Now you sell sweats and bras that don’t keep the girls contained because you’re too busy trying to smash everything together under 20 pounds of cotton. Here’s a clue: my bra should not stand up by itself in the drawer. It should support while being sexy. Lace can do that. I know this because I have made it my life’s work to find gorgeous underwear.
Sadly, none of it has come from you in years, although I do still have a backless sweater and a silk slip I bought from your catalog 20 years ago.
I’m going to give you the advice I have yet to give my high schooler: Grow up!
Every woman I know can — and would — outspend a teenager on good underwear any day of the week. Without a second thought. I have credit limits designed solely for this purpose and lingerie departments that call me when shipments of favorite brands come in. And if you have a set in my size that looks great, I’ll buy it in every color.
But not if it’s cotton and says PINK on the butt. Or if they’re boy cut. If I were a boy, I’d be buying Hanes.
I’m a woman. I have curves. Work with them. Love them. Accessorize them.
If you do that, give me a call. I’d love to experience Victoria’s Secret again. I miss it.